Forever & Ever Books, a start-up children’s book publishing company, needed a website to sell and promote its high-end book collections. Stone Jetty submitted a site map of the pages needed to create the foundation of the site, then hand sketched wireframes of basic layouts for each page. The next step involved several conceptual design options created in Illustrator and Photoshop. Once final designs were selected, I hand coded the page templates in html and css then converted the files into a custom WordPress theme.
A combination of stock photos, and original photos shot by Stone Jetty were used on the site.
A PayPal shopping cart plug-in was added to the site and we assisted the client with initial set-up of her payment gateway and shipping options for each product. Once the site was launched, we trained the client and staff on how to make changes using the WordPress dashboard, as well as using the PayPal account.
We created a Facebook account for the company, and kick-started the company’s social media marketing program by photographing a special event and posting and promoting the company on Facebook.
To help promote the company further, Stone Jetty developed a two-month Google AdWords campaign. After installing Google Analytics on the site, we worked with the client to put together a keyword list and copy for several Google ads. Stone Jetty tracked traffic to the site, adjusted the keyword lists and pay-per-click budgets to maintain a consistent high-impact showing of the ads.