About Project:
Stone Jetty has played a major role in developing several high profile branding campaigns for the LRTA geared to increase ridership, promote the LRTA brand, inform riders about new service improvements, and inform the general public about the environmental benefits of public transportation.
Each campaign utilized a multimedia approach which included newspaper, radio and transit advertising, posters and flyers.
Stone Jetty has also designed bus schedules and bus passes used by over 1.2 million riders annually.
We also assisted with the development and management of the LRTA transit advertising program which uses the LRTA bus fleet to create a steady revenue stream for the transit authority to supplement their operational budget.
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